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  • Jennifer Dion

THE DEADLY D'S

OVERCOMING YOUR LISTING'S MOST DEADLY SELLING OBSTACLES

Messy home

DIRTY


It's the little things that make the biggest difference. Clean your listing like you're preparing it for surgery.


  • Clean or replace carpeting as carpet can hold on to smells and can make a listing feel dated and dirty

  • Clean windows - let the light in

  • Replace moldy caulking/grout - kitchens and bathrooms should sparkle

  • SECRET WEAPON - Magic Eraser wall scuffs, grime on cabinets, dirty doors and anything else that doesn't look new

DATED


Going to grandma's is great...unless your listing looks like it.


  • Remove old valences and heavy drapes

  • Replace old, broken or yellowed light fixtures, cans and switches

  • Remove damaged, rusty or dated furniture

  • Pack up collections of figurines, plates of the states, swords of world, pennants or doll collections

DILAPIDATED


Lack of maintenance signals trouble to the buyer. Just fix it before you list it.


  • Repair cabinets, drawers, doorknobs, and handrails

  • Repair or replace broken tiles, stained carpet, faded wood, flooring, missing bricks or stones

  • Remove and repair torn screens

  • Touch up chipped paint inside and out on walls, moldings, garage doors, stucco and trim

DARK


Buyers are afraid o the dark so lighten up your listing.


  • PAINT. Truly the most cost-efficient change with the biggest impact

  • Install LED lightbulbs throughout, make sure they are all the same and working

  • Open all shades and remove extra window covering that block the light

  • Keep accessories to a minimum

DORMANT


If your listing has been on the market for a while, change it up to refresh your listing and attract new buyers.


  • Do ALL of the above

  • Get a Condition Consultation - let us tell your client what the buyer is seeing (or not seeing)

  • Stage it

  • Get new photos

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